TOKYO -- Nissan’s global sales boss is bullish about how the Japanese brand will perform by Europe for the rest of 2017 and for 2018.
Daniele Schillaci, Nissan’s executive vice president for global marketing and sales, is optimistic because of the moves the automaker has made this year to strengthen it European lineup.
Nissan has added a new-generation Micra subcompact hatchback, a longer-range electric car and a refreshed version of its top-selling Qashqai compact SUV, which now offers Nissan’s ProPilot semi-autonomous driving technology.
The product push helped Nissan to boost its European volume by 5.4 percent to 452,011 vehicles and increased its market share by 0.1 percent to 3.8 percent through nine months, according to data from industry association ACEA.
Schillaci expected Nissan’s rise to continue in 2018 because it will have a full year of sales for all three models.
“We see the combination of the launch of the Qashqai, the full speed of Micra and the Leaf putting our operations in Europe on solid ground,” Schillaci said during a round table discussion with journalists at the Tokyo auto show.
In Russia, Scillaci expects the automaker to benefit from the market’s strong turnaround