The latest issue of the Automotive News Europe monthly magazine is ready to view. The new edition looks why the European pickup market is set to take off.
Given the vehicles Europeans typically drive, pickups should be too large, too thirsty and too unrefined to gain any traction in the region. Nevertheless, Renault, Fiat and Mercedes-Benz are launching midsize pickups to take on current market leader Ford in a sector that has been traditionally dominated by Japanese automakers. Our cover story analyzes the future of the sector.
Volker Mornhinweg, head of Mercedes-Benz Vans, tells us why the German premium automaker decided to do something that was previously unthinkable -- enter the pickup sector. We learned that the motivation was something very dramatic.
We also review two of the models that are causing such a shake-up in Europe’s pickup segment: the freshly launched Renault Alaskan and Mercedes X class. These new entries have a very different market positioning, despite both being based on the Nissan Navara and both being built for Europe at Nissan’s plant in Barcelona, Spain.