FRANKFURT -- Kia veteran Yong Kew Park, who oversaw the brand's rise to the No. 2 in spot in Russia, has been appointed president of the automaker's European operations.
Park will be responsible for overseeing Kia's sales and business growth strategies across Europe, the automaker said in a statement. He took up the role at the end of last month and is based at Kia's European headquarters in Frankfurt, Germany.
He succeeds Ho Sung Song, who has been promoted to chief operating officer at Kia's global operations division in South Korea.
During a career of more than 30 years with Kia, Park has held a number of senior roles including head of sales in China, president of Kia's central and south American operations and chief executive coordinator in North America.
He ran Kia in Russia from 2016, during which time the brand rose to become one of the country's top-selling brands. Kia's Russian sales increased 25 percent to 152,630 in the first 10 months, making it the No. 2 brand by sales after Lada, according to industry data.
Kia's European sales vehicles increased 8.1 percent through September to 364,924 vehicles, according to data from the industry body ACEA. Its market share rose to 3 percent from 2.9 percent the year before.