Bugatti's sales and marketing chief, Stefan Brungs, is leaving the supercar brand to become CEO of luxury beds manufacturer Bico.
Brungs, 57, led marketing for the new Bugatti Chiron limited-edition hypercar, of which only 500 models are being built.
Brungs "made major contributions" to the brand including the "highly successful" prelaunch marketing campaign for the Chiron, Bugatti President Wolfgang Duerheimer said.
"The sale of more than 300 of these cars to date has been a great success" for Brungs, Duerheimer said in a statement.
Brungs, a veteran of Bugatti parent Volkswagen Group, has held the sales and marketing role since October 2010. He will leave on December 1.
Stephan Winkelmann, who succeeds Duerheimer as head of Bugatti in January, will decide on a successor to Brungs, the company said.
German-born Brungs studied in Frankfurt and California before beginning his career as a management consultant with the Boston Consulting Group in 1988. In 1994, he joined VW Group as head of marketing strategy and conception at VW brand, before a promotion in 1997 to head of sales in northwest Europe.
Between 1999 and 2004, Brungs was managing director of VW Group's Bentley brand in Europe. Before joining Bugatti, he was head of multibrand sales at VW Group.
After VW revived Bugatti, the French brand headquartered at Molsheim, Alsace, hand-built 450 of its Veyron supercar from 2005 to 2015. The production of it successor, the Chiron started in the autumn of 2016.