Skip to main content
Sister Publication Links
  • Automotive News
  • Automobilwoche
  • Automotive News Canada
  • Automotive News China
Subscribe
  • Subscribe
  • Newsletters
  • Login
  • HOME
    • Latest news
    • Automakers
    • Suppliers
    • New Product
    • Environment/Emissions
    • Sales By Market
    • On The Move
    • Auto Shows
    • Munich Auto Show
    • Geneva Auto Show
    • Paris Auto Show
    • Beijing Auto Show
    • Shanghai Auto Show
  • Features
    • Long Read
    • Interview of the Month
    • Focus on Electrification
    • Focus on Technology
    • Segment Analysis
    • Cars & Concepts
    • Supplier Spotlight
    • Europe By The Numbers
  • Opinion
    • Blogs
    • Commentary
    • Guest columnists
  • Photos
    • Photo Galleries
    • Geneva Photo Gallery
    • Beijing Photo Gallery
    • Frankfurt Photo Gallery
    • Paris Photo Gallery
    • Shanghai Photo Gallery
  • Podcasts
  • Car Cutaways
  • EVENTS
    • ANE Congress
    • ANE Rising Stars
    • ANE Eurostars
  • More
    • Publishing Partners
    • Social Media
    • Contact Us
    • Media Kit
    • About Us
    • Capgemini: All or nothing: Why circular business models require a holistic approach
    • Capgemini: Invent Head on automotive takeaways from CES 2023
    • Capgemini: Securing the industry's future through a radical rethink
    • Capgemini: Succeeding with the automated driving journey through AI
    • Capgemini: The circular economy is spurring new thinking on EV batteries
    • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
    • HEXAGON: Plugging into data is the only way to make winning EVs
    • PUBLICIS SAPIENT: The power of post-purchase: How automakers can maximize customer lifetime value
    • TUV Rheinland: Ideas, services and certifications for smart mobility
    • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
    • Toyota Europe
    • UFI Filters
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
MENU
Breadcrumb
  1. Home
  2. Automotive News Europe
January 28, 2018 12:00 AM

Opel will export cars to Tunisia, Morocco

Staff & Wire reports
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    FRANKFURT -- Opel will export cars to Tunisia and Morocco from its European plants, CEO Michael Lohscheller told German daily Frankfurter Allgemeine Zeitung in an interview.

    "We see good opportunities for us overall," Lohscheller was quoted by the paper as saying of its African prospects.

    The Auto Hall Group, via its subsidiary Societe Marocaine de l’Automobile Allemande (SM2A), will import and sell Opel vehicles in Morocco starting in April, the automaker said today in a statement.

    The Auto Hall Group is one of the largest car dealers in the country with its network of more than 50 sales outlets. Opel vehicles will be sold at 10 exclusive outlets, the automaker said.

    By 2023, Opel wants to have a 5 percent market share in Morocco, which is the second-largest automotive market in Africa with sales reaching 169,000 units last year. The market has grown more than 25 percent the last two years, the automaker said.

    In Tunisia, Opel will work with the importer STAFIM, the longstanding partner of sister brand Peugeot. STAFIM will start selling Opel vehicles in Tunisia in April. The brand Opel will appear in four showrooms: two in the capital city of Tunis along with one in Sousse and one in Sfax. the automaker said.

    Opel CEO Lohscheller said he was not concerned that the sale of Opel cars in Africa could cannibalize sales of parent PSA Group.

    "There are buyers who consciously choose a French brand and there are those who consciously pick a German brand," he told the paper.

    He also said that Opel was making progress with its cost-cutting efforts.

    PSA agreed in March to buy Opel from General Motors in a deal valuing the business at 2.2 billion euros ($2.73 billion).

    PSA has given Opel until 2020 to return to profit as part of a recovery plan aimed at shifting the brand's model lineup onto PSA's production platforms.

    A key part of the plan is significantly increasing Opel's sales outside of Europe. Opel wants to double export sales by 2020 with the ultimate goal of generating 10 percent of its sales volume outside of Europe by the mid-2020s, up from less than 2 percent now.

    Reuters and Douglas A. Bolduc contributed

    RECOMMENDED FOR YOU
    EV efficiency takes center stage at the Automotive News Europe Congress
    Recommended for You
    Renault electric car
    EV efficiency takes center stage at the Automotive News Europe Congress
    Renault Flins recycling 2021
    Explore Renault's Refactory at the Automotive News Europe Congress
    Fredrika Klaren Polestar Congress 2023
    Polestar sustainability chief Fredrika Klaren to speak at Automotive News Europe Congress
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News Europe delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    SUBSCRIBE TODAY

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    SUBSCRIBE NOW
    Connect with Us
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

    Founded in 1996, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI  48207-2997
    Tel: +1 877-812-1584

    Email Us

    ISSN 2643-6590 (print)
    ISSN 2643-6604 (online)

     

    Resources
    • About us
    • Contact Us
    • Advertise with us
    • Advertise with Us
    • Ad Choices Ad Choices
    • Sitemap
    Awards
    • Rising Stars
    • Eurostars
    • Leading Women
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Europe
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HOME
      • Latest news
      • Automakers
      • Suppliers
      • New Product
      • Environment/Emissions
      • Sales By Market
      • On The Move
      • Auto Shows
        • Munich Auto Show
        • Geneva Auto Show
        • Paris Auto Show
        • Beijing Auto Show
        • Shanghai Auto Show
    • Features
      • Long Read
      • Interview of the Month
      • Focus on Electrification
      • Focus on Technology
      • Segment Analysis
      • Cars & Concepts
      • Supplier Spotlight
      • Europe By The Numbers
    • Opinion
      • Blogs
      • Commentary
      • Guest columnists
    • Photos
      • Photo Galleries
      • Geneva Photo Gallery
      • Beijing Photo Gallery
      • Frankfurt Photo Gallery
      • Paris Photo Gallery
      • Shanghai Photo Gallery
    • Podcasts
    • Car Cutaways
    • EVENTS
      • ANE Congress
      • ANE Rising Stars
      • ANE Eurostars
    • More
      • Publishing Partners
        • Capgemini: All or nothing: Why circular business models require a holistic approach
        • Capgemini: Invent Head on automotive takeaways from CES 2023
        • Capgemini: Securing the industry's future through a radical rethink
        • Capgemini: Succeeding with the automated driving journey through AI
        • Capgemini: The circular economy is spurring new thinking on EV batteries
        • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
        • HEXAGON: Plugging into data is the only way to make winning EVs
        • PUBLICIS SAPIENT: The power of post-purchase: How automakers can maximize customer lifetime value
        • TUV Rheinland: Ideas, services and certifications for smart mobility
        • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
        • Toyota Europe
        • UFI Filters
      • Social Media
        • Facebook
        • Instagram
        • LinkedIn
        • Twitter
      • Contact Us
      • Media Kit
      • About Us