"With the launch of the Alfa Romeo Giulia and Stelvio and the Maserati Levante complete, we must now intensify our focus on the commercial elements that will drive global growth for these brands," FCA CEO Sergio Marchionne said in the statement.
"As Reid has established the commercial foundation for Alfa and Maserati, today's announcement allows Tim to dedicate his efforts solely on the next chapter of these storied brands. In North America, with the execution of our industrial plan now well underway, shifting from cars to SUV's and trucks, Reid's complete attention will be placed on accelerating sales growth in the U.S. and Canada."
FCA spun off Ferrari into a stand-alone company in 2015, and press reports last summer said Alfa and Maserati might follow similar paths.
Bigland had added global oversight of Maserati and Alfa Romeo in May 2016, when he replaced Harald Wester. At the time, Wester shed the sales roles to focus on another of his titles, chief technical officer.
Bigland has been a top lieutenant of FCA CEO Sergio Marchionne since Fiat S.p.A. gained control of the former Chrysler in 2009, when Bigland ran Chrysler Canada. He was made head of U.S. sales in 2011 and was given control of the Dodge and Ram brands for short periods.
He is a fellow Canadian citizen with Marchionne. And his resume with FCA has rivaled his boss's -- at least in the number and variety of responsibilities he has held.