Peugeot has given its new 508 a "fastback" design to help the car compete better in Europe's midsize segment where volume automakers are losing sales to premium rivals.
Peugeot called the 508's low coupe design "radical" and said it will break the mold in a segment dominated by more conservatively styled sedans.
With the 508's fresh look, the French brand also wants to reduce the migration of customers to SUVs.
The 508 gets an elegant interior with upscale features such as a full grain leather trimmed steering wheel, a 10-inch touchscreen and a 12.3-inch digital instrument panel.
Its safety equipment includes a night vision system that uses an infrared camera to detect pedestrians in the dark and in reduced visibility.
The 508 will be available to order in the summer after a debut at the Geneva auto show on March 6. It will be available with six gasoline and diesel engines with 130 hp to 225hp. A plug-in hybrid is expected to launch next year.