The brand's designs are overseen by Andreas Nilsson, who has been design director at Geely since 2013. Nilsson started his career at Volvo, then moved to Ford. He returned to Volvo in 2009.
Visser has said that Lynk & CO is aiming to sell 500,000 cars annually by 2021, with half in China and 125,000 each in Europe and the U.S.
Geely has been aggressively expanding its global reach in recent years. In addition to Volvo and Lynk & CO, its automotive holdings include Geely brand cars sold in China; Proton, the Malaysian automaker in which it took a controlling interest last year; the UK sports-car maker Lotus; and the London EV Company, which makes London taxis. It also acquired Terrafugia, an American startup that aims to commercialize flying cars.
Geely's founder and chairman, Li Shufu, has spent 7 billion euros to acquire 9 percent of Daimler, becoming the German automotive group's largest shareholder.