NEW YORK -- The concept unibody pickup Volkswagen introduced at the New York auto show would share a platform and powertrain with the brand's three-row Atlas crossover, but is 406mm longer with nearly 254mm of ground clearance.
The VW Atlas Tanoak concept -- which shares a name with a tall species of evergreen native to the U.S. Pacific Coast -- features a 276-hp, V-6 engine mated to an eight-speed transmission, and has 50mm more ground clearance compared with a standard Atlas. Like the Atlas, it is built on the company's flexible MQB platform.
VW said on Wednesday it doesn't yet have plans to put the concept into production, but is using it to gauge potential consumer interest, given the brand's volume aspirations of reaching 5 percent of the U.S. light-vehicle market within 10 years. VW currently has a 2 percent share of U.S. light-vehicle sales.
Speaking at a press event Tuesday evening, VW Group of America CEO Hinrich Woebcken said the Atlas Tanoak concept is being used to measure whether there are opportunities for VW to expand into segments where it doesn't now compete, just as the sedan-heavy brand has moved aggressively into crossovers in the last few years.
For what is billed as a midsize pickup, the Atlas Tanoak concept is not small. At 5446mm long, 2029mm wide and 1844mm tall, it is larger in every respect than what would be its main U.S. competitor, the Honda Ridgeline.
The Tanoak has a stretched 3259mm wheelbase -- 279mm longer than the Atlas. The dual-cab concept pickup also has a 1628mm bed, with 1280mm of space between the wheel wells and a spare wheel mounted below the cargo bed.
A cargo rail is mounted over the bed, and can be slid the length of the bed, doubling as a cargo carrier for large objects such as canoes or ladders. The all-wheel-drive Tanoak concept rides on 20-inch wheels.
Although it's based on the Atlas and shares its name, the Tanoak concept has a more rugged appearance both in exterior and interior styling than the brand's three-row family hauler. The LED daytime running lights extend into the side profile, and a raised hood, center-mounted winch and carabiners give added rugged appearance, as do wheel arch extensions with incorporated side market lights.