Bugatti has named Christian Mastro, a former executive at Lamborghini, as its new sales, marketing and customer service boss.
Mastro, 46, succeeds Stefan Brungs, who left the company in last December.
Mastro, who began his auto career in 1994, has also held positions with Volvo and Honda in Italy.
In 2004, the Italian national joined Lamborghini as area manager for Europe. He moved to Beijing in 2009 to establish the supercar maker's China office. He was then promoted to general manager of the Lamboghini's Asia-Pacific operations.