Herve Boyer is leading Nexteer's push into the fast-growing Moroccan market. The steering specialist will start operations in the North African country next year and expects production to increase rapidly. He explained why and provided perspective on the future for steer-by-wire solutions in an interview with Automotive News Europe Correspondent Nick Gibbs.
What percentage of Nexteer's global revenue is earned in Europe?
In 2016, it was 11 percent. It was up in 2017 and this will keep increasing over the coming years. We're going to diversify a bit [into making half-shafts] but today electric power steering accounts for almost 95 percent of our revenue in Europe.
What are your current growth ambitions for Europe?
From 2015 to 2020 we’re going to double revenue in Europe. We've already sourced business that’s under development. We have increased our capabilities here. The epicenter of our engineering used to be in Saginaw, Michigan, but to support the growth [in Europe] we had to do more and more locally.