The latest issue of the Automotive News Europe monthly magazine is ready to view.
The new edition examines how ultraluxury automakers such as Aston Martin, McLaren and Ferrari have found a way to build and sell hypercars at a hefty profit. Something that was not always the case.
Today, limited production runs are often sold out before the car is even shown to the public, despite price tags well over 1 million euros. This is a radical departure from the first modern day hypercar, the Bugatti Veyron. This model was a pinnacle of automotive technology – the first road car with more than 1,000 hp and a top speed exceeding 400 kph – but it was also a financial disaster.
Our cover story analyzes what automakers have done to make the rarefied hypercar business a money maker.
As part of our cover package we also review a captivating combination of Indian technology and Italian flair, Automobili Pininfarina, that plans to enter the hypercar sector.
We wrap up the package by speaking with visionary executive Anand Mahindra, who tells us why he believes Automobili Pininfarina has a “beautiful story” to tell.