TURIN, Italy -- Citroen has promised a dramatic new design for the replacement of its C5 midsize sedan as it takes the next steps in the reinvention of its lineup.
Sales of midsize cars have declined in Europe but Citroen is convinced the style will remain relevant in the region and globally, Richard Meyer, head of future products for Citroen, told the Automotive News Europe Congress on Wednesday
“The sedan will remain key in the automotive world, but Citroen wants to give a different expectation,” Meyer said. “We will have a very specific and unique answer to the sedan.”
Citroen stopped production of the C5 last year in Europe. It still sells the car in China, where it’s built at PSA Group’s Wuhan plant operated with joint venture partner Dongfeng.
Citroen has a strong heritage in large, dramatic looking sedans, including the DS from the 1960s, the 1970s CX with its concave rear screen and the C6 reinvention of the CX that ran from 2005 to 2012.
Citroen CEO Linda Jackson said last year that despite the increase in demand for SUVs the market for sedans was far from dead. “Between C and D (compact and midsize) there is still an opportunity in China and in Europe,” she said, adding that the model needed to work for both regions.
French automakers have continued to back the midsize segment despite a fall in the market. Peugeot last year revealed the 508 sedan and this week showed off the wagon version.