Toyota Europe wants to be a leader in connectivity and the man in charge of achieving that goal is Agustin Martin. He outlined the biggest challenges he faces and provided insights into the costliest parts of making vehicles more connected in an interview with Automotive News Europe.
Who is driving the connectivity agenda? Is it mostly coming from consumers or manufacturers?
Consumers. There is a clear desire on their part to have a seamless life. We must respond to this and technology is the enabler.
What is the biggest challenge for connectivity and how will you address it?
Adjusting a 100-year-old planning process to the "I want it now" mindset of today's consumers. We will do this through wider collaborations than ever before, both inter and intra industry as we are both trying to satisfy the same consumer. This seamless life that consumers want requires many operators and industries to talk to each other and this makes it one of the most exciting moments in our history.