PARIS -- Three new vehicles debuting at the Paris auto show this week will show investors and consumers the challenges facing the global auto industry as it grapples with the biggest technological changes in a century.
A new BMW 3-series sedan, the latest in a line of cars that defined the concept of a premium sports sedan, will aim to reinvigorate a range that has ceded ground to SUVs and electric drives, while the Mercedes GLE marks an attempt to take an SUV to a new level, with some autonomous driving features.
And the Peugeot E-Legend concept stands for what automakers need to do next, and fast: design electrified vehicles that are both appealing and profitable.
The new generation BMW 3-series sedan will immediately fight for attention with a different car bearing the "3" designation -- Tesla's electric Model 3. Tesla's Model 3 is now out-selling the BMW model in the United States, although the BMW 3 remains the bigger worldwide seller by far.
Tesla's all-electric car challenges BMW and other traditional premium brands for technological leadership with software that can be constantly upgraded to improve the car's performance and driver experience, and to add features.
The new BMW 3 series will also fight for attention in Paris -- as in the marketplace -- with the worldwide shift to SUVs. That phenomenon will be represented by the new generation of the Mercedes GLE crossover, among other models.