Ford currently offers the Focus Electric compact car in Europe, but sales are weak – just 143 last year. The EV has sold better so far this year with 129 sold in the first five months, according to data from JATO Dynamics, but Ford doesn’t promote the car widely. Ford’s big electric push will come in 2020 when it launches a full- electric SUV with a range of more than 480 km that the company calls the Mach 1. Beyond that, Ford has said it will launch 16 full-electric vehicles by 2022 on “at least” two specific electric platforms. One of those will be for its joint venture with Zotye in China. In total, Ford promises 40 electrified vehicles by 2022, including full-electric, plug-in hybrids and mild hybrids.
Honda aims to have electrified powertrains in two-thirds of all cars it sells in Europe by 2025. The first full-electric car will be the production version of the Urban EV small-car concept shown at the 2017 Frankfurt auto show. Production of this car is expected to start in 2020. The company aims to sell about 5,000 Urban EVs a year in Europe.
The Hyundai Kona Electric is off to a fast start in Europe. The automaker says it received 7,000 orders just in Norway for its battery-powered small SUV during its launch in Oslo this summer. The company’s vice president of marketing and product, Andreas-Christoph Hofmann, said the Kona Electric is the first model the automaker has introduced where demand is exceeding production. The waiting time for the Kona Electric is more than six months because Korea-based battery producer Hyundai Mobis cannot keep pace with the higher-than-expected orders. The Kona Electric is one of four battery-driven cars the automaker plans to launch in Europe by 2020. Hyundai’s lineup already includes the Ioniq Electric and the Nexo fuel cell SUV. Hyundai sees Europe as a key market for its Nexo fuel cell car because the region has more advanced plans than other global markets to expand its refueling infrastructure. The scarcity of places to refuel is a big obstacle to sales of fuel cell vehicles, just as the lack of charging stations is a problem for the widespread adoption of full-electric cars. The Nexo is a low-volume vehicle, but it's a key part of Hyundai's push into green cars. It is also a technological showcase with advanced safety equipment including a surround view camera blind-spot monitor, which Hyundai says is an industry first, as well as the automaker's first application of auto-steering lane-keeping assistance.
Jaguar Land Rover
The British automaker promised last year that starting in 2020 all newly launched Jaguar and Land Rover models would have an electrified variant. This will include full-electric, plug-in hybrid or mild hybrid models. This year JLR launched the Jaguar I-Pace electric SUV that will rival the Tesla Model X. Media reports say that that company will re-launch its slow-selling Jaguar XJ large sedan as an electric-only car in 2020. Plug-in hybrid variants are slowly being introduced to the lineup, first on the Range Rover and Range Rover Sport. Media reports say the face-lifted Discovery Sport and new Evoque SUVs will have plug-in hybrid options starting next year.
Kia’s range in Europe is one of the most electrified among mass-market automakers, featuring full-electric, plug-in hybrid and hybrid vehicles. The Soul small minivan family includes a battery-electric version; the Optima sedan and station wagon are available as plug-in hybrids; and the Niro compact’s powertrain lineup includes plug-in hybrid and hybrid variants. Kia Europe sold a combined 29,750 units of the Niro hybrid versions during the first eight months, up 41 percent on the same period last year, Chief Operating Officer Emilio Herrera told the Korea Times at the Paris auto show. To further augment its e-range, Kia debuted a full-electric version of the Niro at the this year’s Paris show. The battery-powered Niro should arrive in Europe by the year-end. "By 2025, Kia plans to have 16 electrified vehicles comprising five hybrids, five plug-in hybrids, five EVs and one fuel cell vehicle," Herrera told the newspaper.