Ford named company veteran Steve Hood to head its electrified vehicles business in Europe.
The job is a newly created position as the automaker plans "a fundamental redesign" in the region that will include a greater focus on electric sales, Ford said in a statement.
Hood, 55, moves from his previous role as head of marketing, sales and service at Ford's Chinese joint venture company, Changan Ford.
"Having a dedicated electrified vehicle leader in Europe is critical as we redesign our business for the future," said Ford of Europe President Steve Armstrong in the statement.
Hood is assembling a team that supports the automaker's introduction of electrified vehicles "at greater scale," Ford said.
Before moving to China in 2016, Hood served as CEO of the Ford dealer group TrustFord in the UK. He has also held various senior sales and marketing roles in Europe.
Ford has so far revealed very little of its Europe-specific plans for electric vehicles. The company will launch an electric SUV globally in 2020, while in Europe it plans to sell a plug-in hybrid version of its Transit Custom van next year.
Globally, the company has said it will launch 16 dedicated battery vehicles by 2022 on "at least" two specific EV platforms, although China is expected to account for much of that push via its joint venture with Zotye.
Ford is in "exploratory talks" with VW to jointly develop electric cars, Reuters reported in October, citing an unnamed source. The two companies have announced they are looking at possible partnerships in a variety of areas and Volkswagen CFO Frank Witter was quoted last month as saying that VW could in theory share its MEB electric-car platform with Ford.