Tesla, BMW, Kia, Volvo, Mini and MG increased sales in August in a market that was down 17 percent for the month. The overall market's decline was a shift in the wrong direction after July sales were down just 3.6 percent, showing that the pandemic continues to affect demand.
Europe sales by model, August and 8 months; Tesla, BMW, Kia, Volvo rise; VW Golf outsells Renault Clio
Tesla's August sales rose 11 percent, BMW brand was up 9.3 percent, Kia gained 7 percent, Volvo rose 1.8 percent and Mini had a 1.2 percent gain. The big winner, however, was once again Chinese-owned MG, which grew 194 percent, according to figures from market researcher JATO Dynamics.
The models propelling those brands in August were the Tesla Model 3, BMW 1 Series, Kia Niro, Volvo XC40, Mini hatchback and MG ZS EV small SUV.
The other brands that beat the market, but were not in positive territory for the month, included Toyota (-2.2 percent), Fiat (-2.4 percent), Ferrari (-5.7 percent), Peugeot (-6.1 percent), Mercedes-Benz (-7.3 percent), Hyundai (-8.3 percent), Jeep (-9 percent) as well as Renault and Ford (both -12 percent).
A number of models increased sales despite the lingering challenges caused by the pandemic, including the full-electric Mercedes-Benz EQC, which rose 843 percent to 1,273 sales from a low base during the same month in 2019. The Renault Zoe full-electric small car was up 114 percent to 6,224 sales, and the BMW 2-Series premium compact increased sales 97 percent to 3,004.
The Volkswagen Golf was Europe's No. 1 seller for the second consecutive month in August with a volume of 22,248. The Golf has been challenged by the Renault Clio, which has finished No. 1 three months this year, but through eight months VW's perennial leader in Europe is nearly 13,500 sales ahead of its French.
The Golf won the month despite a 15 percent sales decline and a 0.5 percent increase for the Clio, according to JATO data.
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The Clio, Peugeot 208 and 2008, Opel/Vauxhall Corsa and Mercedes-Benz A-Class were the models in Europe's top 10 that increased sales in August. The 2008 was the best performer in the top 10 with an increase of 35 percent compared with August 2019, followed by the 208, with a 20 percent gain.
For the first eight months, the Golf was No. 1 with 173,010 sales, a decline of 38 percent, followed by the Clio (159,528, -28 percent); 208 (120,871, -22 percent), VW Tiguan (118,011, -35 percent); and the Corsa (114,558, -27 percent).