Skip to main content
Sister Publication Links
  • Automotive News
  • Automobilwoche
  • Automotive News Canada
  • Automotive News China
Subscribe
  • Subscribe
  • Newsletters
  • Login
  • HOME
    • Latest news
    • Automakers
    • Suppliers
    • New Product
    • Environment/Emissions
    • Sales By Market
    • On The Move
    • Auto Shows
    • Russia's new-car sales fall 2% in December
      FCA-PSA merger adds uncertainty to Peugeot's return to U.S., brand chief says
      BMW aims to double EV sales this year
      EX-VW CEO Winterkorn avoids market manipulation trial but faces tougher test
    • BMW aims to double EV sales this year
      EX-VW CEO Winterkorn avoids market manipulation trial but faces tougher test
      Ford, Audi, Daimler reduce German output on chip supply shortages
      VW Group says 2020 sales slide was slowed by higher EV demand
    • Ford, Audi, Daimler reduce German output on chip supply shortages
      Airline chief to head Swedish bearings maker SKF
      Nvidia CEO says software will soon define the car, drive profit
      LG Magna-MAIN_i.jpg
      At CES, Magna touts new deal with LG
    • Renault to follow Peugeot, VW in seeking higher transaction prices
      Renault to boost low-volume Alpine brand with 3 EVs
      view gallery
      8 photos
      Dacia Bigster
      view gallery
      8 photos
      Renault 5 concept
    • Mercedes badge_1.jpg
      Mercedes meets European CO2 target with late-year surge in EV sales
      EV-only future looks closer than ever in Europe
      VW to link bonuses to social targets
      New EU 'green-washing' rules will force automakers to be transparent
    • Russia's new-car sales fall 2% in December
      FCA-PSA merger adds uncertainty to Peugeot's return to U.S., brand chief says
      Benz plant in Beijing.jpg
      Mercedes, Audi, BMW post record China deliveries
      LUXESALES-MAIN_i.jpg
      BMW defends U.S. luxury crown
    • Airline chief to head Swedish bearings maker SKF
      Renault names former Google exec to run Alpine brand
      Bentley's top designer, Sielaff, to leave; may join Geely
      RTX326BL.jpg
      LeddarTech names former Opel CEO Carl-Peter Forster to board
    • Geneva Auto Show
    • Frankfurt Auto Show
    • Paris Auto Show
    • Beijing Auto Show
    • Shanghai Auto Show
  • Features
    • Long Read
    • Interview of the Month
    • Supplier Spotlight
    • Focus on Electrification
    • Latest Launches
    • Analyst's View
    • Segment Analysis
    • Europe By The Numbers
    • EV-only future looks closer than ever in Europe
      European car retailing poised for shake-up as 'agency' model gains support
      How Europe will become an EV battery powerhouse
      VW, Ford stumbles force rethink of how to best use social media
    • Nvidia CEO says software will soon define the car, drive profit
      Tavares: Keeping PSA, FCA merger on track an 'incredible' achievement
      Renault CEO outlines ambitious revival plan
      Why Rolls-Royce boss expects to be profitable despite COVID
    • Veoneer boss expects to reach key milestone this quarter
      How Faurecia aims to become a hydrogen leader
      How Yanfeng gave the car interior a brain
      FCA suppliers in Europe at risk from switch to PSA platform, experts say
    • Chinese EV maker Xpeng outlines Europe rollout plan
      Arrival Van.jpg
      How Arrival intends to disrupt the delivery van market
      Polestar 2's performance, convenience offset range anxiety
      Nio ET7-MAIN.jpg
      Nio debuts first electric sedan
    • BENTAYGAHYBRID-MAIN_i.jpg
      Bentley freshens Bentayga Hybrid
      BMW 4-Series Coupe breaks free from sedan sibling
      Hyundai counts on new Tucson to become its Europe top-seller
      Dacia turns to familiar playbook for all-new Sandero
    • Pandemic forces automakers to focus on brand, conserve cash
      Why prospects for dealer mergers have improved
      Dacia-level price discipline needed to end margin slump in Europe, expert says
      How infotainment systems are taking over the vehicle cockpit
    • Wagons hold market share, but costly EV shift looms
      Electrification gains speed in Europe's key compact segment
      Hybrids beat the market; sales expected to top 1 million in 2022
      Plug-in hybrids set for rapid rise but trouble looms
    • Russia's new-car sales fall 2% in December
      Europe sales by model, Nov. and 11 months: Audi A3, Jeep Compass rise; Toyota Yaris surprises
      Top 10 sellers by market, 11 months: Skoda a top 5-seller in 13 countries
      Russia's new-car sales rise for second straight month
  • Opinion
    • Blogs
    • Commentary
    • Guest columnists
    • Polestar 2's performance, convenience offset range anxiety
      Bosch, Continental battle to supply the brain of the connected car
      Why the ID5 is VW's true rival to the Tesla Model Y
      Volvo, Daimler CEOs praised for leading push to computerize cars
    • Understanding the impact of design on marketing, brand and user experience
      Ex-Aston Martin CEO Palmer calls on UK to intensify battery commitment
      Why Apple must target the $230B luxury car market
      Apple car: Who will build it? Magna Steyr possible candidate
  • Photos
    • Photo Galleries
    • Geneva Photo Gallery
    • Beijing Photo Gallery
    • Frankfurt Photo Gallery
    • Paris Photo Gallery
    • Shanghai Photo Gallery
    • view gallery
      8 photos
      Dacia Bigster
      view gallery
      8 photos
      Renault 5 concept
      view gallery
      15 photos
      Toyota Mirai 2021
      view gallery
      10 photos
      Fiat Tipo Cross
    • koenigsegg-gemera-front-quarter-passenger-01.jpg
      view gallery
      14 photos
      Koenigsegg Gemera
      view gallery
      21 photos
      Fiat New 500
      view gallery
      11 photos
      Aston Martin V12 Speedster
      view gallery
      13 photos
      Audi A3 Sportback 2020
    • At the Beijing show, sales rebound and EV boom mix with murky outlook
      3BEIJING-MAIN_i.jpg
      Beijing show to highlight competition for local EV makers
      Beijing auto show delayed due to coronavirus
      Maserati will unveil Ghibli hybrid at Beijing show
    • view gallery
      11 photos
      Mercedes-Benz Vision EQS
      view gallery
      11 photos
      Renault Captur
      view gallery
      5 photos
      Mercedes-Benz AMG GLB 53
      view gallery
      10 photos
      Mercedes-AMG GLE 53 Coupe
    • view gallery
      8 photos
      VinFast Lux SA2.0 SUV
      view gallery
      8 photos
      VinFast Lux A2.0 sedan
      view gallery
      7 photos
      Toyota Corolla station wagon
      view gallery
      9 photos
      Seat Tarraco
    • view gallery
      4 photos
      Nio ET Preview
      view gallery
      7 photos
      Infiniti Qs Inspiration concept
      view gallery
      5 photos
      BMW 3-series LWB
      view gallery
      9 photos
      Mini Clubman
  • Maps
    • E-Car & Component Map of Europe
    • Powertrain Map of Europe
    • Assembly Plant Map of Europe
  • Car Cutaways
  • EVENTS
    • ANE Congress Conversations
    • ANE Shift
    • ANE Rising Stars
    • ANE Eurostars
    • ANE Leading Women
    • Watch Again
      • July 9: EU green deal in the COVID-19 new normal
      • July 16: Assisted or Autonomous Driving
      • July 23: Challenges in Electrification
      • July 30: The Road Ahead for Europe
    • Meet the 2020 winners
    • Watch the 2020 Rising Stars awards again
  • More
    • Publishing Partners
    • Social Media
    • Contact Us
    • Media Kit
    • About Us
    • Toyota Europe
    • UFI Filters
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
MENU
Breadcrumb
  1. Home
  2. Focus on electrification
November 12, 2020 12:00 AM

Fiat's entry EV will challenge popular 500 on price in Italy after incentives

Andrea Malan
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    All variants of the New 500 will be built in Fiat's Mirafiori factory in Turin.

    Fiat Chrysler Automobiles' first major step into battery-powered driving has begun with the arrival of the New 500 family of full-electric minicars.

    Ten different variants of the New 500 will be offered at prices ranging from 26,150 euros ($30,595) to 38,900 euros in Italy before incentives.

    The Action's price drops to 19,900 euros after factoring in a 4,000 euro government subsidy and 2,250 euros in incentive from Fiat and its dealers. A further 4,000 euros can be cut from the price if the customer scraps an old car, bringing the actual purchase price to 15,900 euros.

    "If you have an old car to scrap, the New 500 could end up being cheaper than the petrol version [of the 500], whose most popular version costs about 17,000 euros," Fiat brand head Olivier Francois said at a launch event in October.

    The New 500's base price in Italy, however, is higher than full-electric rivals such as the Renault Twingo (22,450 euros) and Volkswagen e-Up (23,750 euros), both of which offer four doors.

    "The 500 is not mass market, it's not the cheapest car in its segment, and so [the New 500] will continue" this trend, François said while unveiling the New 500 convertible at an event in Milan in March.

    The Action variant has the weakest battery pack and electric motor at 23.7 kilowatt hours and 70 kilowatts, respectively, resulting in a range of 185 km (115 miles) under the WLTP testing regime. Deliveries of the Action are schedule to start in May 2021.

    All other New 500 variants have an 87-kW electric motor and a 42-kWh battery pack, providing a 320 km range.

    All variants of the New 500 will be built in Fiat's Mirafiori factory in Turin. The plant has an annual capacity of 80,000 units of the EVs. The New 500 is part of a plan announced by FCA in 2018 to invest 5 billion euros in Italy up to 2021.

    Big family
    A wide range of Fiat New 500 EVs will be available
    Variant Base price Delivery start
    Action 26,150 euros May 2021
    Passion 29,900 euros Feb. 2021
    3+1 31,900 euros April 2021
    La Prima hatchback 35,900 euros Nov. 2020
    La Prima convertible 38,900 euros Nov. 2020

    Source: Company (all prices for Italian market excluding incentives)
    Lots of choice

    All versions of the New 500 are already on sale, with deliveries of the top-of-the-range La Prima (Italian for first) hatchback and convertible variants starting this month November.

    Deliveries of the mid-range Passion and Icon variants will start in February 2021.

    Deliveries of the New 500 3+1 variant, which has a small, rear-hinged door on the passenger side to provide easier access to the back seats, will start in April 2021.

    The Passion variant is the most affordable of the longer range New 500s at 29,900 euros before incentives. The most expensive New 500, at 38,900 euros before incentives, is the La Prima convertible version.

    Fiat will start sales of the New 500 in Brazil next year. If there was sufficient demand, it could be exported to the U.S., Francois said.

    Fiat's first electric version of the minicar, the 500e, was built in Mexico until last year. It was sold only in the U.S., where it was a money-loser throughout its six-year production run.

    Francois said Fiat decided to develop a new-generation electric 500 for Europe "because we believe an interesting market is there."

    RECOMMENDED FOR YOU
    FCA-PSA merger adds uncertainty to Peugeot's return to U.S., brand chief says
    Recommended for You
    FCA-PSA merger adds uncertainty to Peugeot's return to U.S., brand chief says
    FCA-PSA merger adds uncertainty to Peugeot's return to U.S., brand chief says
    BMW aims to double EV sales this year
    BMW aims to double EV sales this year
    EX-VW CEO Winterkorn avoids market manipulation trial but faces tougher test
    EX-VW CEO Winterkorn avoids market manipulation trial but faces tougher test
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News Europe delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    SUBSCRIBE TODAY

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    SUBSCRIBE NOW
    Connect with Us
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

    Founded in 1996, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI  48207-2997
    Tel: +1 877-812-1584

    Email Us

    ISSN 2643-6590 (print)
    ISSN 2643-6604 (online)

     

    Resources
    • About us
    • Contact Us
    • 2020 Media Kit
    • Advertise with Us
    • Ad Choices Ad Choices
    • Sitemap
    Awards
    • Rising Stars
    • Eurostars
    • Leading Women
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Europe
    Copyright © 1996-2021. Crain Communications, Inc. All Rights Reserved.
    • HOME
      • Latest news
      • Automakers
      • Suppliers
      • New Product
      • Environment/Emissions
      • Sales By Market
      • On The Move
      • Auto Shows
        • Geneva Auto Show
        • Frankfurt Auto Show
        • Paris Auto Show
        • Beijing Auto Show
        • Shanghai Auto Show
    • Features
      • Long Read
      • Interview of the Month
      • Supplier Spotlight
      • Focus on Electrification
      • Latest Launches
      • Analyst's View
      • Segment Analysis
      • Europe By The Numbers
    • Opinion
      • Blogs
      • Commentary
      • Guest columnists
    • Photos
      • Photo Galleries
      • Geneva Photo Gallery
      • Beijing Photo Gallery
      • Frankfurt Photo Gallery
      • Paris Photo Gallery
      • Shanghai Photo Gallery
    • Maps
      • E-Car & Component Map of Europe
      • Powertrain Map of Europe
      • Assembly Plant Map of Europe
    • Car Cutaways
    • EVENTS
      • ANE Congress Conversations
        • Watch Again
          • July 9: EU green deal in the COVID-19 new normal
          • July 16: Assisted or Autonomous Driving
          • July 23: Challenges in Electrification
          • July 30: The Road Ahead for Europe
      • ANE Shift
      • ANE Rising Stars
        • Meet the 2020 winners
        • Watch the 2020 Rising Stars awards again
      • ANE Eurostars
      • ANE Leading Women
    • More
      • Publishing Partners
        • Toyota Europe
        • UFI Filters
      • Social Media
        • Facebook
        • Instagram
        • LinkedIn
        • Twitter
      • Contact Us
      • Media Kit
      • About Us