Jaguar Land Rover said it will integrate geolocation program What3words into more than 230,000 existing vehicles to streamline in-vehicle navigation.
Only vehicles with the Pivi Pro infotainment system will be able to download the update, and all new vehicles with the system will include What3words. The Jaguar F-Type, which utilizes a different infotainment system, will be excluded.
The update, announced Thursday, follows the company's February release of Amazon Alexa for nearly 200,000 of its vehicles. Unlike that rollout, What3words will not require an online pack subscription, said Frankie Cowan, public relations manager for What3words.
The navigation software had been previously implemented in a number of new Land Rover vehicles that were chosen "semi-randomly," Cowan said. The software has been adopted by other brands such as Mercedes-Benz, Lamborghini, Lotus, Mitsubishi and VinFast, but Jaguar Land Rover will be the first to implement the system into vehicles already on the road.
What3words aims to streamline in-vehicle navigation by replacing street addresses with three words corresponding to the location's coordinates. For example, 23 Park Avenue in New York City becomes "///sugar.laptop.sheep" in the system.