Genesis unveiled its first crossover, the GV80, a crucial model for the premium brand's expansion in overseas markets.
At an event in Seoul, Genesis provided the first official pictures in full color and announced the base engine for its Korean home market — a six-cylinder diesel.
The brand, spun off in 2015, is an initiative of Hyundai Motor Group heir-apparent Euisun Chung aimed at revamping the image of the value-for-money automaker.
Genesis, whose main overseas market is the U.S., expects the model to be part of a strengthened lineup that will also lead the brand's expansion in China and Europe, William Lee, Global Head of Genesis, told a news conference.
Genesis' lineup currently comprises just three sedans, which analysts said limits its appeal, particularly with the increased demand for SUVs among younger drivers in recent years.
Some standout attributes of the new crossover, according to Genesis, include an electronically controlled suspension with road preview from a front-mounted camera, active road noise cancellation, available 22-inch wheels, a 14.5-inch infotainment screen, handwriting recognition on the infotainment controller and a driver's seat with seven air cells to reduce fatigue.
Among the safety equipment is a second-generation highway driving assist system that includes lane change via the turn signal, and a driver attention alert warning that detects unusual driving characteristics and provides warning messages, Genesis said in a press release Tuesday.
Prices were not announced. The GV80 goes on sale in Korea late this month. The automaker plans to launch the GV80 in North America in the first quarter.
The GV80 will launch with a 3.0-liter diesel engine in South Korea, and two gasoline variants with turbocharged engines will join the lineup soon afterward.
The GV80 has an optional third row.
Reuters and Bloomberg contributed to this report