DETROIT — Infiniti intends to move into the crowded electric crossover market, hoping to capitalize on growing global demand for crossovers and a shift toward electrified powertrains.
Nissan's luxury arm revealed a blueprint for its electrification plans at the Detroit auto show, where it showed the QX Inspiration concept Monday.
The launch, however, was marred by a glitch which prevented the concept from arriving onstage, leaving executives to wax on about the design of a product that wasn’t there.
The midsize electric crossover concept is based on a new electric vehicle architecture and offer an electric all-wheel-drive system.
An electric crossover makes sense because the popularity of the segment, especially in the premium market, is "completely exploding," said Nissan's design chief, Alfonso Albaisa.
The larger footprint of a crossover can also accommodate beefier batteries. "Crossovers are much easier than sedans to package a sexy car," Albaisa said.
Infiniti plans to electrify its product lineup from 2021 onward. About half of the luxury brand's sales will be full-electric, e-Power or hybrid, by 2025.
A year ago Infiniti introduced the Q Inspiration sedan concept in Detroit and in August the automaker showed off the Prototype 10, an electrified single-seat speedster concept.
An electric crossover combines the biggest segment with one of the smallest, EVs, said Matt DeLorenzo, senior executive editor at Kelley Blue Book. "It's a classic case of hedging your bet," he said.