Daimler is adding the Mercedes-Maybach GLS to its lineup to attract wealthy customers in the U.S. and China.
The automaker did not disclose pricing for its new SUV flagship. It's expected to cost about $200,000.
The Mercedes-Maybach GLS will go on sale in the second half of next year, Daimler said in a news release.
The new Maybach is based on the new third-generation GLS platform.
Ultraluxury SUVs, which often share platforms with much less expensive vehicles, are cash cows for automakers.
The global market for ultraluxury SUVs should grow from around 7,500 last year to above 20,000 by 2023, according to AutoForecast Solutions. About 75 percent of these vehicles will be sold in the U.S. and China.
Daimler's China CEO, Hubertus Troska said China is Mercedes-Maybach's biggest market.
The Maybach GLS reflects luxury-market trends of sedans declining in popularity and SUVs seeing greater demand, said Ed Kim, an analyst with AutoPacific.
"Until recently, the proverbial big black sedan was the sure sign of success and prestige, but today, SUVs have eclipsed sedans as the luxury vehicles to be seen in," Kim said. "The Maybach GLS should easily find an audience with younger celebrities, or the scions of older oligarchs."