SINDELFINGEN, Germany -- Daimler is reviewing the product portfolio at its Mercedes-Benz vans division, where sales have been hit hard by doubts about the cleanliness of diesel vehicles.
"In order to optimize our performance, this also means reviewing and realigning our strategic orientation," Marcus Breitschwerdt, head of Mercedes-Benz Vans, said at the launch of the Mercedes EQV full-electric van here on Tuesday.
Daimler will seek cost-saving opportunities, including through a review of the company's' product portfolio, he said. "We are looking at what we have and what we could have," Breitschwerdt said.
Mercedes is dropping its X-class pickup because of slow sales. X-class sales fell to 6,800 in the first six months compared with 8,400 in the first half of 2018.
The X class is based on Nissan Navara. It was launched in 2017 in Europe, Australia and South Africa to give Daimler's light commercial vehicles division a more diversified sales footprint by entering the booming global segment of midsize pickups.
Breitschwerdt said the X class was not delivering the sales volumes the company had hoped for. "The X class is a niche product," he said.
Furthermore Mercedes was not interested in entering the full-sized pickup truck segment, Breitschwerdt said.
The vans division had too many management layers and the company was looking at ways to cut fixed costs without resorting to forced layoffs, he said.
Daimler's vans division employs 26,000 staff.