PARIS -- Peugeot has launched the one-ton Landtrek pickup in Latin America, as the brand seeks a share of a global market it estimates at 2.5 million vehicles annually.
The Landtrek was developed with Chinese automaker Changan, a former joint-venture partner of PSA Group. It will be built in Shenzhen, China, and at PSA’s Nordex factory near Montevideo, Uruguay, alongside commercial vans.
Peugeot is particularly targeting Latin America, where it said 410,000 one-ton pickups were sold in 2019. The segment represents nearly half of the light-commercial vehicle market overall in that region.
The Landtrek will launch first in Mexico, Uruguay, Ecuador, Paraguay, Panama, Peru, Dominican Republic, Guatemala, Haiti and Chile. Argentina, Brazil and Colombia will be added in a second phase, Peugeot said.