WEISSACH, Germany — After 70 years as a manufacturer of exclusive sports cars such as the famed 911 Carrera RS 2.7, Porsche now wants to be loved for more than just lap times.
Not satisfied with competing for records on the Nürburgring Nordschleife or holding the most overall victories at Le Mans, CEO Oliver Blume wants to expand the brand's appeal beyond the racetrack.