Swedish EV start-up Uniti will market its three-seater electric car by using a new rental method instead of relying on dealership sales or selling to car-sharing companies.
The company plans to launch the Uniti One urban minicar in the UK and Sweden in the middle of next year, with Germany following later in the year.
Uniti CEO Lewis Horne said traditional sales to customers will not form the bulk of its income.
"Direct sales are still viable but it’s recurring revenues that is the business model," Horne told Automotive News Europe in an interview.
Uniti plans to link up with large companies to offer employees a mobility service.
Horne declined to say how this would work in practice. He said the company will announce more details in January.
Uniti decided to go this route because of lessons learned from the failure of the Paris’s Autolib, which was based around the Bollore Bluecar EV.
Autolib was halted in 2018 amid mounting losses associated with the high costs of maintaining its cars at multiple charging stations throughout Paris.