VW Group product strategy would take Seat upscale, sharpen Skoda's focus on affordable models

(Bloomberg)

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By:

Automobilwoche

September 30, 2019 09:34 AM

Volkswagen Group plans to increase differentiation among its VW, Skoda and Seat brands -- pushing Seat upmarket while focusing Skoda more on challenging lower-priced rivals such as Hyundai, Kia and Dacia.

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