Volkswagen Group plans to increase differentiation among its VW, Skoda and Seat brands -- pushing Seat upmarket while focusing Skoda more on challenging lower-priced rivals such as Hyundai, Kia and Dacia.
Automakers
VW Group product strategy would take Seat upscale, sharpen Skoda's focus on affordable models
HK
By:
Henning Krogh
A
By:
Automobilwoche
|
September 30, 2019 09:34 AM
Featured Stories
Suppliers hope automakers put volume ahead of profit as they manage tariff costs
Parts makers, dependent on vehicle production volume, hope automakers absorb tariff costs and pursue market share instead of raising prices and reducing output.
Latest News
Staying current is easy with newsletters delivered straight to your inbox.
Staying current is easy with newsletters delivered straight to your inbox.
