AUTOMOTIVE NEWS EUROPE PODCAST: Oct. 21, 2021 | How digital tools are boosting customer retention

Join Automotive News Europe Managing Editor Douglas A. Bolduc for a weekly podcast. He will speak with industry experts, insiders and Automotive News Europe reporters about all facets of the European auto sector.

Automakers' average customer retention rate for new cars is about 25 percent, says Automotive Transformation Group CEO Christian Erlandson. He explains how his company's digital tools and techniques have helped more than double that number.

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