The digital revolution is transforming every aspect of auto industry, and as one of the world's biggest tech players, Google is among the companies that is driving this transition.
Google's automotive products include cloud services, Android operating systems, maps and advertising, among others.
A key member of Google's team in Europe is Christian Richter, the head of the GCAS automotive vertical, which incorporates a global team specializing in automotive retail sales and marketing solutions. He also chairs a Europe, Middle East and Africa cross-functional team for all functions working with the auto industry.
Hear from Christian Richter, director global vertical lead automotive and auto retail at Google, at this year's Automotive News Europe Congress in Prague.