Toyota made the call about a decade ago to focus on selling hybrid powertrains in Europe -- and it turned out to be the right one.
While many of its competitors are scrambling to electrify their lineups to meet stricter European Union CO2 emissions targets for 2020-2021, Toyota will probably be comfortably under its mandatory target, with more than 75 percent of some models sold with cleaner-burning hybrid drivetrains.
Under sales director Matthew Harrison, promoted to executive vice president this year, Toyota has steady sales growth in its Europe region, which includes Russia and Turkey.
The automaker hit its 2020 target of 1 million vehicle sales in 2017, and Toyota expects growth to continue as it expands its SUV lineup and launches more plug-in hybrids.
Hear from the man who is helping Toyota Europe grow with sustainable profits in an environmentally friendly way.