Starting an automobile brand is not for the faint of heart. Add in the ambition to disrupt the traditional sales and dealership model, and the task becomes even more difficult.
Lynk & CO's Visser to speak at 2019 Europe Congress
What: 22nd Automotive News Europe Congress
When: May 21-22
Where: Gothenburg, Sweden
Cost: $1,130; early rate ends March 31
Exclusive lead sponsor: EY
Host sponsor: Volvo
Click here for more information
Yet Lynk & CO, Zhejiang Geely Holding Group's new brand, is well on the way to defying the odds, selling more than 120,000 cars in China at more than 220 stores in its first full year in 2018. International CEO Alain Visser, a veteran of Volvo and General Motors, plans to bring Lynk vehicles to Europe in 2020, starting with the 02 compact SUV.
Lynk & CO hopes to shake up the traditional retail and ownership model with a no-initial-payment subscription plan, no-haggle pricing, online shopping and software that facilitates car sharing.