SOCIAL MEDIA EXECUTIVE
Bruno G. Renhult, 50
Senior Manager Social Media, Volvo
TITLE: Senior Manager Social Media
BASED: Gothenburg, Sweden
CAREER HIGHLIGHTS: Joined Volvo in 2011 and was promoted to senior manager for social media a year later. Prior to that, he spent six years helping Volvo establish its digital presence as a consultant with Zooma by Semcon, which is a division of Swedish product information specialist Semcon that he helped establish in 2001.
REASON FOR WINNING: Renhult and his team have excelled at using social media to spark interest in the arrival of the second-generation Volvo XC90. For example, viral impressions on Facebook for campaigns linked to the XC90 were 300 percent higher than the standard level of campaign-related impressions that the automaker receives. Because of Renhult, Volvo has a well-anchored social media business strategy that is integrated across multiple departments.