SALES & MARKETING EXECUTIVE
Luca de Meo, 47
Board Member for Sales & Marketing, Audi
TITLE: Board Member for Sales & Marketing
BASED: Ingolstadt, Germany
CAREER HIGHLIGHTS: Worked for Renault in Italy and France (1992-1998), Toyota Europe in Belgium (1998-2000) and for Fiat in Turin (2000-2009) before moving to Wolfsburg to head Volkswagen brand marketing. In 2010, he was put in charge of marketing for the entire VW Group. He was promoted to his current job in 2012.
REASON FOR WINNING:Audi's sales were forecast to be sluggish this year because of a product trough. Despite only having one new model debuting in 2014, the TT coupe due later this year, de Meo has successfully maintained a high level of interest in Audi's vehicles. Audi is on track to sell 1.7 million vehicles, up from 1.58 million last year. The stronger-than-expected sales are helping the bottom line as first-half operating profit rose 1 percent to 2.67 billion euros.