Getting cars and pedestrians to communicate with each other has the potential to save 1 million lives in 10 years.
That is the thinking behind U.S. tech firm Important Safety Technologies' pedestrian-to-vehicle (P2V) solution, which is calls a "virtual safety belt."
The company says its technology is already operational phone-to-phone via an app that provides a warning if a pedestrian, cyclist, or motorcyclist is about to inadvertently move into the path of an oncoming vehicle.
Now Important wants to integrate the technology into the safety systems of the next-generation cars, trucks and buses so that the vehicles' will be given a warning and automatically stopped if necessary.
The company has contracts to provide the solution to a European based automaker as well as a supplier based in Europe, a spokesman told Automotive News Europe.
In addition, Important has a deal to offer the technology in the U.S. through a separate Tier 1 supplier.