July 14, 2010 01:00 AM
2010 Automotive News Europe Eurostars
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BMW CEONorbert Reithofer has no intention of relinquishing BMW Group's title as the world's top-selling premium automaker. As the global economic crisis hit hard in late 2008, the BMW CEO moved aggressively to cut production and costs to keep the group profitable. For successfully keeping BMW in the black and on top in premium sales while simultaneously developing greener technology, Norbert Reithofer is our 2010 Group CEO Eurostar.
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Audi CEOUnder CEO Rupert Stadler's guidance, Audi is on course to finish the year with global sales of more than 1 million vehicles, beating its previous record of 1,003,469 set in 2008. Audi also has been a money-making machine. Its operating profit rose more than 30 percent to 478 million euros in the first quarter. That prompted Audi to predict its earnings before interest and taxes will rise at a faster pace than revenue this year. For pushing Audi to new heights, Stadler is our 2010 Car Division CEO Eurostar.
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Ferrari S.p.A. ChairmanWhile most superluxury automakers suffered during the global recession, Luca Cordero di Montezemolo helped Ferrari avoid major losses in unit sales and profits. For keeping the brand on track, the Ferrari chairman is our 2010 Superluxury Eurostar.
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VW Group CFOAs Volkswagen Group moves closer to its goal of ousting Toyota Motor Corp. as the world's biggest automaker, Hans Dieter Poetsch is making sure VW's lofty ambitions don't drain its financial resources. A merger with Porsche, a 20 percent stake in Suzuki and new factories in the United States, China and India are all big projects that would test the financial strength of any large international company. VW is doing all those things while promising investors significantly higher profits in 2010 than 2009. For bringing financial rigor and a detailed planning process to VW, Poetsch is our CFO Eurostar for the second year in a row.
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VW Group CFOAs Volkswagen Group moves closer to its goal of ousting Toyota Motor Corp. as the world's biggest automaker, Hans Dieter Poetsch is making sure VW's lofty ambitions don't drain its financial resources. A merger with Porsche, a 20 percent stake in Suzuki and new factories in the United States, China and India are all big projects that would test the financial strength of any large international company. VW is doing all those things while promising investors significantly higher profits in 2010 than 2009. For bringing financial rigor and a detailed planning process to VW, Poetsch is our CFO Eurostar for the second year in a row.
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VW brand Board Member for DevelopmentUlrich Hackenberg sits at the center of Volkswagen Group's push to become the world's largest automaker by 2018. His contribution to reaching this goal is the development of revolutionary vehicle architectures such as the Modular Longitudinal Toolkit, the Modular Transverse Toolkit and the New Small Family. His success in changing the way cars are made has earned Hackenberg our 2010 Product Development Eurostar.
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Toyota Europe Vice President of Purchasing, R&D / ManufacturingToyota Motor Europe purchasing boss Mark Adams knows that the combination of the global financial crisis and Toyota's massive recall has hit many of his 245 suppliers hard. Many suppliers -- more than one-third -- were "financial wrecks" coming into 2010, he said in a recent interview. For Adams, an 18-year company veteran steeped in the Toyota Way, the distress of his suppliers meant that he and the company had two firm obligations: to lend a hand and to deal fairly and honestly with any of their problems. For doing both, Adams is our 2010 Purchasing Executive Eurostar.
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Ford of Europe Executive Director of DesignPrivately, some of Ford's competitors will admit that the U.S. automaker has the best-looking -- and most visually coherent -- product lineup in Europe. Incorporating dynamic, slashing lines, wide stances and an aggressive nose-down look, every element of Ford design in Europe is meant to convey one thing: A sense of motion even at rest. Called kinetic design, the concept has transformed Ford's European lineup and won plaudits for its creator and executor, 60-year-old executive director of design Martin Smith. For creating and continuing to evolve Ford of Europe's winning design language, Smith is our 2010 Design Eurostar.
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Toyota Europe Vice President of Purchasing, R&D / ManufacturingToyota Motor Europe purchasing boss Mark Adams knows that the combination of the global financial crisis and Toyota's massive recall has hit many of his 245 suppliers hard. Many suppliers -- more than one-third -- were "financial wrecks" coming into 2010, he said in a recent interview. For Adams, an 18-year company veteran steeped in the Toyota Way, the distress of his suppliers meant that he and the company had two firm obligations: to lend a hand and to deal fairly and honestly with any of their problems. For doing both, Adams is our 2010 Purchasing Executive Eurostar.
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Hyundai Europe Chief Operating OfficerHyundai Europe Vice President Allan Rushforth can look back on a job well done over the past year. Most volume automakers in Europe benefited from government incentives that encouraged car owners to swap old cars for new ones, but the Korean brand's success was spectacular. Hyundai was able to benefit from scrappage schemes in markets such as Germany, France and Italy because in the two years since he joined Hyundai Rushforth had laid solid foundations to increase the professionalism of the brand's sales, marketing and distribution activities. That's why Rushforth is our Sales and Marketing Executive Eurostar.
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Citroen C3 and DS3 project directorCitroen's Alain Joseph was given a tough task in 2005: create a new C3 that continued the previous generation's styling DNA and launch a mold-breaking variant -- the DS3 -- to challenge BMW's Mini. Early market response to the cars shows that both missions have been accomplished. For his successful juggling act on the C3 and DS3 projects, Joseph is our 2010 Project Leader for Individual Car Eurostar.
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Faurecia CEOThanks to the swift and savvy moves of CEO Yann Delabriere, Faurecia has emerged from the global financial crisis a bigger, stronger, more diverse supplier. So far this year, the frugal French partsmaker has spent less than 35 million euros in cash to acquire two companies with a combined 2.8 billion euros ($3.5 billion) in sales. One deal strengthened Faurecia in the fast-growing clean-emissions sector and the other earned it an award from Europe's largest automaker, Volkswagen AG. For turning the global downturn into an opportunity to succeed, Delabriere is our 2010 Supplier CEO Eurostar.
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Honeywell Transportation Systems CEOHoneywell Transportation Systems CEO Alex Ismail didn't panic when the global economic crisis started to hit his division's top product -- turbochargers. He knew that the business's position as the world's dominant No. 1 maker of turbochargers would be safe because of the technology it was developing, the improvements it had made to its production processes and its global reach. For continuing to develop winning technologies and maintaining profitability at Honeywell Transportation Systems despite the crisis, Ismail is our 2010 Supplier Division CEO Eurostar.

















The 2010 Eurostars have succeeded despite the worst recession in decades. CEO Norbert Reithofer kept BMW Group in the black without sacrificing its commitment to developing greener technology, while CEO Rupert Stadler has Audi on track to achieve record global sales and huge earnings in 2010. The other 11 Eurostar winners chosen by the editors of Automotive News Europe have achieved equally impressive results.