DS Automobiles’ flagship sedan, the DS 9, is launching with three plug-in hybrid drivetrains and just a single gasoline option, as the Stellantis brand expands its offerings into the large premium segment.
The DS 9 is assembled in China, where it shares a version of the EMP2 platform with the Peugeot 508L, a long-wheelbase model designed for China. The DS 9 is produced in Shenzhen, at a factory originally built for a joint venture with Chongqing Changan Automotive that was dissolved at the end of 2019.
Orders have been open for the DS 9 since early spring, but the first models will be delivered to Europe toward the end of the summer.
Although the standard-wheelbase 508 is a midsize car, the DS 9 is 180 mm longer (4934 mm), slotting it into the large premium segment, which is dominated by Audi, BMW and Mercedes-Benz.
The BMW 5 Series narrowly took the best-seller crown in 2020, with 59,537 sales, fewer than 200 units ahead of the Mercedes E-Class, at 59,360. The Audi A6 was third, with 55,713 sales, and the Volvo V90 was fourth, with 19,361 sales.