Mazda's first battery-electric vehicle, the MX-30 compact crossover, is aimed at suburban commuters who the automaker says will not use it as their primary car and do not need the longest possible range.
"The vast majority of battery-electric car buyers choose them as a second or even third car in the family," said the head of Mazda Italy, Roberto Di Pietrantonio. "The MX-30 will cater to the needs of customers with relatively low miles driven per day, mainly in large metropolitan areas but also in wealthy, midsized towns.”
The MX-30's coupe crossover body style, which is gaining popularity with models such as the Toyota C-HR and Nissan Juke (neither of which has a full-electric version), will also help it win customers, Di Pietrantonio said. He said Mazda had received more than 100 orders from Italian customers before the car even arrived in showrooms.
At 4,395 mm, the MX-30's length is halfway between full-electric competitors such as the Volkswagen ID4 compact crossover (4,580 mm) and the Hyundai Kona Electric small crossover (4,170 mm).