NICE, France — Peugeot has given the new-generation 308 compact car two levels of plug-in hybrid power, a revised multimedia interface, and a longer and lower design in a bid to boost its ranking in the segment, which has long been dominated by the Volkswagen Golf.
The new 308, which is available as a hatchback and station wagon, is built on the third generation of Stellantis’ EMP2 architecture, for compact and midsize cars. The same platform underpins a sibling model from Opel, the new Astra, as well as the DS 4 premium compact car.
Peugeot is emphasizing the 308’s broad choice of powertrains. Internal combustion choices include 110 or 130 hp gasoline engines and a 110 hp diesel. The plug-in hybrid model is available with either 180 or 225 hp.
Buyers will have to wait until 2023 for a full-electric version of the 308, likely to be on an electric-focused platform that will also be used for the next-generation 3008 compact SUV.
The 308 will be built at Stellantis’ factory in Mulhouse, eastern France. It will appear in showrooms at the start of 2022, with gasoline, diesel and plug-in hybrid models available.
Peugeot executives said last week at a test event in Nice, southern France, that they expected 65 percent of buyers would choose the hatchback over the station wagon. About 60 percent of hatchback sales will be to business users, a figure that rises to 70 percent for the station wagon.