Bentley's new head of sales and marketing is Alain Favey, a Volkswagen Group veteran who moves to the role from Skoda.
Favey takes over the board-level position at Bentley from Chris Craft, who is retiring from the industry after three years with Bentley and 27 years working for VW Group, Bentley said in a statement on Friday.
Bentley and Skoda are VW Group brands.
Craft was "deeply involved in Bentley’s renewal" including its move to a fully electric future, Bentley said. In November, Bentley became the first global automaker to give a firm date by which time it would go electric only, announcing that it will drop internal combustion engines from its cars by 2030.
During his career at VW Group, Craft was head of UK operations for Porsche, VW and Skoda at different times.