LONDON -- Jaguar Land Rover appointed creative boss Gerry McGovern to the board of management to help redefine the Jaguar brand as the UK automaker reviews its strategy under new CEO Thierry Bollore.
Bollore took over the company in September and faces a number of challenges including electrification, managing underutilization of its plants, handling the rapid fall in diesel sales and the effect of COVID-19 on the industry.
The Jaguar brand has also underperformed Land Rover in recent years with some model overlap.