MILAN - Italian design house Pininfarina's new chief creative officer is Kevin Rice, who has worked for Opel, BMW and Mazda during his career.
Rice, 56, will be the creative and strategic head of all three of Pininfarina's design departments: cars, industrial design and architecture.
Rice replaces Carlo Bonzanigo, who left Pininfarina last autumn, citing "personal reasons."
Rice will take up the post on March 1, Pininfarina said in a news release.
Rice, a UK national, studied transportation design in England before starting his career at Opel in Germany in 1986. He worked at BMW for 13 years where he was responsible for the exterior styling on models including 3 series, the 1 series and 4 series.
Rice was appointed Mazda Europe's new design boss in 2014, his second stint at the automaker for which he had worked from 1995 2000. He left Mazda in 2018 and and joined Chery Automobile as global design chief the same year.