PARIS -- PSA Group named a new boss as director of Citroen's product and strategy and for the group's light commercial vehicle business.
Xavier Peugeot becomes senior vice president in charge of light commercial vehicles, succeeding Philippe Narbeburu.
Peugeot is a member of the family that founded the Peugeot brand. The family still holds a significant stake in PSA.
His role as head of Citroen's product and strategy will be filled by Laurence Hansen, who is now marketing director for Citroen France.
In his new role, Peugeot will report to Yann Vincent, PSA's head of manufacturing and supply chain.
PSA CEO Carlos Tavares is counting on increased sales and profits in vans and pickups to drive growth at the automaker through an extended and refreshed lineup of vehicles.
Narbeburu, who has led the unit since its founding, will have responsibility for commercial relationships with European importers, PSA said.
PSA will be introducing a one-ton pickup in 2021, and will have electrified versions of its van lineup by 2025. The automaker has also moved quickly to get Opel vans on PSA platforms, and is the group leader in European van sales, with more than 20 percent of the market.