Fleet, 50, replaces Dave Schoch, who is retiring after 40-year career at Ford. Fleet is sales director for the Asia region. Before taking that role in 2015, he was Ford of Europe's head of sales.
Ford said it hired Sherif Marakby as its new vice president in charge of its autonomous and electric vehicle efforts. Marakby had been hired away from ride-hailing company Uber, where he was vice president of global vehicle programs. Prior to joining Uber last year, Marakby was at Ford for more than 25 years and worked on hybrid and electric vehicles.
The automaker said it will also combine its purchasing and product development operations under Hau Thai-Tang, previously head of global purchasing. Thai-Tang, 50, will have the task of simultaneously accelerating vehicle development and reining in costs as rival GM unleashes a volley of models aimed at the heart of Ford's product lineup.
In another other change, Ford named Ken Washington as vice president for research and advanced engineering and chief technology officer.
It said Mark Ovenden will become vice president, marketing, sales and service for Asia Pacific, moving from his current post as head of Ford’s Russia operations.
Nair, Fleet, Armstrong, Marakby and Ovenden will report to Farley.
Kumar Galhotra, president of Lincoln and Stephen Odell, vice president of marketing, sales and service, remain in their roles and will also report to Farley.
Thai-Tang will report to Hinrichs. Bruce Hettle, group vice president of manufacturing and labor affairs; Kim Pittel, vice president of sustainability, environment & safety engineering; and Bennie Fowler, group vice president of quality and new model launch, will all remain in their roles and also report to Hinrichs.
Ford is under pressure from investors over its slumping stock price and its ability to counter threats from longtime rivals and Silicon Valley.
The sweeping changes, which involve nearly every part of the company’s global operations, come as Hackett looks to streamline operations and clarify the company’s strategy. Executive Chairman Bill Ford said earlier this week the automaker has become bogged down in bureaucracy that has slowed decision-making.
"I really think it’s a change in direction for Ford," said Jack Nerad, executive market analyst at Kelley Blue Book. "Ford has a reputation of being very bureaucratic, and I think they want to gain nimbleness. And there’s a desire to take the company into the future, and the vision is that the future is about mobility and technology."
Reuters contributed to this report