FRANKFURT -- Opel named veteran Volkswagen Group executive Alfred Rieck as its new sales and marketing boss.
Rieck, who was in charge of building up the China business for VW's low-cost Czech brand Skoda, will start his new job effective July 1.
"He has shown that he can manage a brand and increase its sales and market share. He will play a key role in the new positioning of Opel," CEO Karl-Friedrich Stracke said in a statement on Wednesday,
Rieck, 55, was named president of Skoda China in 2009. Two years later, he returned to VW's Wolfsburg headquarters where he was responsible for special sales projects.
Prior to the China appointment, Rieck was Skoda's boss for the German market between 2006 and 2009, a period when Skoda rose to become Germany's top import brand from No. 4.
Rieck joined VW in 1990 in the product planning department from Volvo Cars where he held various sales and marketing posts. A Dutch national, he speaks German, English, French, Swedish and Portuguese, as well as his native tongue.