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BYD takes over its German importer amid slow sales

BYD cars with football Euros logo Arc 24
BYD was the automotive sponsor for the 2024 European soccer championship held in Germany. (BLOOMBERG)
AW
By:
Armin Wutzer
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By:
Automobilwoche
August 30, 2024 01:12 PM

BYD is taking over its distributor in Germany, Hedin Electric Mobility, as the automaker's leadership becomes increasingly frustrated with the company's slow sales in Europe's biggest market.

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