Porsche, Kia, DS, Tesla and Ferrari were among the automakers that beat the overall European market, which fell 57 percent in May. That. however, was a significant improvement on the 74 percent decline in April. Both months were affected by lockdowns and other rules restricting the movements of people as Europe slowly emerged from the coronavirus crisis.
Europe sales by model, May and 5 months; Porsche, Kia, DS beat the market; Renault Clio tops VW Golf
Ferrari's May sales dipped 19 percent, Tesla's slipped 32 percent, PSA Group's near-premium brand DS Automobiles declined 42 percent, Porsche was down 46 percent, Subaru and Mitsubishi each slid 48 percent, and Kia's volume decreased by 50 percent, according to figures from market researcher JATO Dynamics.
The other brands that beat the market included Volvo and Mini (both -51 percent), Skoda, Renault and Dacia (all -53 percent), Audi, Peugeot and Jeep (all -54 percent) as well as Toyota, Citroen and Hyundai (all -55 percent).
There were a small number of models that increased sales despite the challenges caused by the pandemic, including the full-electric Mercedes-Benz EQC, which rose 245 percent to 338 sales from a low base during the same month in 2019. The BMW X6 crossover was up 83 percent to 846 sales and the battery-powered Audi e-tron increased sales 12 percent to 1,645.
The Renault Clio was Europe's No. 1 seller in May with a volume of 15,916, achieving its second monthly victory this year over the Volkswagen Golf, which has consistently been the region's monthly winner for years. The Clio also topped the Golf in February. Prior to that, the last time the Golf lost a monthly sales race was September 2018, according to JATO data.
The Clio won the month of May despite decrease of 51 percent compared with May 2019.
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The Golf was second in May with a volume of 13,098, down 63 percent from the same month last year. That was the biggest month-on-month decline of any model in the top 10.
All models in Europe's top 10 suffered double-digit sales declines. The best performer in the top 10 was the Renault Captur, with a decline of 45 percent, followed by the Peugeot 208 (-47 percent) and the VW T-Roc (-50 percent).
For the first five months the Golf was No. 1 with 95,243 sales, a decline of 48 percent, followed by the Clio (81,627, -46 percent); Peugeot 208 (65,5526, -37 percent), Ford Focus (64,692, -40 percent); and the Opel/Vauxhall Corsa (62,521, -39 percent).