Automobili Pininfarina, a brand launched this year by India's Mahindra & Mahindra, has recruited a former BMW and Porsche executive as its technology chief as it prepares to launch its first hypercar. The company also has teamed up with Rimac Automobili, a Croatian startup that specializes in superfast electric supercars.
Luxury and mainstream automakers are accelerating plans to electrify their cars, both with battery-powered and partially electric hybrid cars and SUVs. Their efforts will come under the spotlight at this week's Geneva auto show.
At this week's Frankfurt auto show, German automakers will be vying to show that upstarts such as Tesla won't overtake them in a future where cars are powered by long-range electric motors, can pilot themselves without ever needing driver intervention and have full connectivity.