How Ferrari's 'unpredictability' is Leading to Record Results

Commercial boss Enrico Galliera's willingness to do the unexpected is pushing sales to new heights without sacrificing profits or exclusivity. Ferrari had been consistently breaking its global sales record, putting it in position to soon top 15,000 supercars a year. The model driving Ferrari toward that target is its first SUV, the Purosangue, which has far exceeded sales expectation since deliveries started last year. Read more: