Global reaction

Ford Motor Co. and advertising agency J. Walter Thompson had to change the two-minute global branding television spot that broke in virtually every nation November 1 because of local concerns in a few countries. Jim Schroer, vice president of global marketing at Ford, said that in mainland China, a quick scene with the Red Army was unacceptable and had to be deleted. The strangest change may have been in the UK. J. Walter Thompson's Ted Powell, international creative director, said adjustments to the UK commercial had to be made because medical doctors there expressed concern that the fast-moving scenes could trigger attacks among those with epilepsy.